In this excellent video by the marketing and leadership expert, Seth Godin, talks about how ideas which have the ability to be passed around for whatever reason, be it their quality of high profile nature, succeed. These ideas are remembered by many people and so this continued word of mouth affect means that people regularly come back to these ideas, be they services, products, whatever.
This video is around 8 minutes long but it is certainly worth taking time out whether you're running a website providing accountancy in Kent , a kent tree surgeon or are an ENT surgeon in the Midlands. Even if you don't learn anything, you will probably be more motivated than before you watched it. Enjoy:
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